A new powerful tool for people to do fast payments

My Role
visual design, illustrations  and motion

Core Team
Henrique Ferrarezo
Patricia Belo
Manuella Doer

Iti Itaú

Back in September 2020, Henrique, their Product designer, reached out to me to develop a style and create illustrations for the launch of Pix on mobile app and website.

The main goals were to position Empower as an innovative but reliable online banking service and to tell stories that are empowering, relatable, and fun.

As there wasn’t a specific art direction to follow, I was excited to dive into the exploration and experiment.

© raísa benito 2022