Ipanema mother's day 🩴



Ipanema, a Grendene brand, launched its Mother’s Day campaign, with the motto “Perfect is the mother” and which aims to reflect on motherhood.

The campaign, created by Mutato, exalts freedom and the different ways of being a mother, in addition to celebrating the steps of motherhood and counting on the presence of influencers Michele Passa, Pam Nascimento and the couple Cristina Vidigal and Natalia Duarte de Oliveira.

I was invited for create illustrations for campaing.

Client - Ipanema 
My Role - Illustration











© raísa benito 2022 
Inspired by
pop punk, animes, games, art, music, movies, animations, tik tok, dreams, paintings, weird shit, pop music, comfort food, feminism, sad songs, sunny days, art exhibitions, deep conversations, stickers, holidays,